Dunhill AW/23

As lead graphic designer on Dunhill’s Autumn/Winter 2023 season, I drove the visual execution across a diverse range of touchpoints, from Out of Home and Print Ads to Event Invites and E-vites. This campaign was pivotal in reshaping Dunhill’s brand perception, marking a key milestone in its turnaround by returning firmly to its heritage and refined luxury aesthetic.

I was hands-on throughout the rollout, ensuring every asset reflected that blend of tradition and modernity. Working closely with the creative team, I also assisted on set with art direction to keep the visuals cohesive and impactful. Towards the season’s end, I led the sales campaign designs, maintaining consistency and clarity across all materials. This project challenged me to lead complex, multi-channel design efforts while staying true to a luxury brand’s evolving identity.