Dunhill Heritage

I joined Dunhill shortly before the start of a three-year rebrand strategy. Year one focused on reconnecting with our heritage, 130 years of craftsmanship, innovation and quietly confident luxury. I played a key role in bringing this history to life, diving into our extensive archives to unearth iconic moments, rare artefacts and stories that defined the brand. These discoveries became the foundation for content that re-established Dunhill’s position as a heritage house with a modern sensibility, while also reinforcing our commitment to bespoke craftsmanship.

From archive-inspired show invites handcrafted in leather to beautifully shot features of our London-based artisans at work, capturing motions and skills honed over decades, to social campaigns built around rare archive pieces, my work helped translate Dunhill’s past into fresh and compelling narratives. Whether it was producing high-touch printed pieces with world-class printers, creating digital storytelling for social media or designing materials for exclusive luxury products, the goal was always the same: celebrate the craft, history and detail that define Dunhill.